BMW - PIC
BMW - PIC
Concept
The Product Info Center at the BMW world invites customers, to be introduced to their new car by specialists. To give the collector a detailed overview of individual highlights and functions, the BMW specialists have access to a database-supported, interactive presentation system. The large-scale media applications are embedded in a circumferential medial horizon that connects all stations to a holistic spatial experience.
The Product Info Center at the BMW world invites customers, to be introduced to their new car by specialists. To give the collector a detailed overview of individual highlights and functions, the BMW specialists have access to a database-supported, interactive presentation system. The large-scale media applications are embedded in a circumferential medial horizon that connects all stations to a holistic spatial experience.
About the project
The briefing is personalized to the last detail and precisely tailored to the customer’s vehicle. To give the collector a detailed overview of individual highlights, functions, and features, the BMW specialists have access to a database-supported, interactive presentation system, developed by ART+COM.
UX challenges
One of the challenges of this project was to keep the user interface quite subtle while having a clear hierarchy and information structure, which allows smooth operation by the employees. Therefore the attention of the visitors stays on the actual presentation of the car. On top of that, we needed to find a way to enable visitors to explore complex vehicle functions through different interactions with sensors, such as the leap motion.
Icons
The presentation system is operated only by trained guides. Therefore icons and menus are designed to be quite subtle, even though some of the menu structures are rather complex. Consequently, the operation of the system itself does not gain any further attention from the clients.
Prototyping
For prototyping purposes, we used one of the built-in 4k screens, to test the software and the interface on the actual screen.
Solutions
Through the usage of various mediums: video, 3D models, audio, text, sensor data and life generated content, it is possible to present all different aspects of the new car. Whether “Motor”, “Lane Assistance” or “Head-up Display” – with the help of current 4k technology, touch sensors, and gesture recognition, complex vehicle functions are virtually explained – much more comfortable than it would be possible at the actual car. Besides, the different modes of meaning-making inform the user extensively about the vehicle, understand the various functionalities and learn through a multi-modal approach.
Through the usage of various mediums: video, 3D models, audio, text, sensor data and life generated content, it is possible to present all different aspects of the new car. Whether “Motor”, “Lane Assistance” or “Head-up Display” – with the help of current 4k technology, touch sensors, and gesture recognition, complex vehicle functions are virtually explained – much more comfortable than it would be possible at the actual car. Besides, the different modes of meaning-making inform the user extensively about the vehicle, understand the various functionalities and learn through a multi-modal approach.